Love the logotype! A bit 1920's Côte d'Azure-style.
One can't help being deeply impressed by the proof of drive and hard work that's behind opening TWO new resorts in the Maldives in such a short time (the other being Atmosphere Kanifushi). For those who have been to the Maldives I am convinced your imagination boggles at the thought of starting any kind of building project on such small, remote islands, let alone creating a luxury resort. OBLU by Atmosphere will be on the island of Helengeli far north, and unusually remote, in North Malé atoll, about 50 minutes of boat transfer from the airport. Helengeli has long been a favourite spot for divers and snokellers from mainly Germany and Switzerland, due to it's spectacular house reef and diving possibilities close by. Even though the new resort certainly will be a total rebuilding rather than a spit and polish kind of renovation, I am sure many of Helengelis previous admirers will find that enjoying the underwater delights can actually be even better when there is a lovely villa waiting for you at the end of the day. :-)
After years of crazy rat-race of luxury resorts opening, one more exclusive than the other, this will represent a new segment in the Maldievs with really, really good value for those who want high level service and accomodation, but actually can live without a Guerlain spa or bath room amenities from Clarins. I have noted that no water villas have been planned for the resort, no doubt to keep the wonderful house reef, a major draw, intact. Good thinking! Instead, a number of 'Lagoon Villas' have been built along a stretch of the island without a beach. These villas have one half, containing the bath room, on land, and the other half over the lagoon with a plunge pool and stunning sunset views, as well as direct access to the water and the glorious snorkeling.
Dinesh Bhaskar, gentleman Director of Sales &Marketing for Atmosphere, tells me he is very excited about hte new resort and that it will open on November 1st, 2015. Keep an eye out people! You should be able to start booking soon. UPDATE: A little bird told me that November already is 60% booked! Betteremail email@example.com if you want to be one of the lucky ones experiencing this pristine new place as one of the first.
I am hoping to spend a few nights on OBLU Helengeli when I go to the Maldives next (January 2016) to see for myself. I want a Lagoon Villa for sure!
What is being said?
"Following the remarkable success within just an year of opening of Atmosphere Kanifushi Maldives, the five-star premium all-inclusive resort – Atmosphere Hotels and Resorts has launched a sub-brand, OBLU by Atmosphere. This “value” focused brand is envisioned to expand with the four star segment covering the entire Indian Ocean region.
“Genuine Value” is the key brand essence of OBLU by Atmosphere. All of its portfolio will deliver value for the cost conscious traveller without compromising the characteristics familiar with the Atmosphere Hotels and Resorts’ top class service and quality." (source:www.maldives.com)